![]() ![]() ![]() But the companies’ broader rivalry has intensified. is on track to overtake Apple’s this year, according to research from eMarketer. ![]() Spotify’s podcast listenership in the U.S. Their rivalry has played out in other ways, too. Next, it will add one more feature to compete directly with Apple: Its own subscription service will be completely free to podcasters. It also acquired services that make podcast production easier, such as Anchor. (The “pod” in podcasting is taken from the iPod.) Spotify has made exclusive deals, too, snatching up well-known podcast producers like Gimlet Media and Bill Simmons’ the Ringer, as well as recent deals with Michelle and Barack Obama. Spotify, which moved into podcasting years ago, has taken lots of steps to edge out Apple, which previously had a stranglehold on podcasts via iTunes but was slow to monetize them. Apple, Spotify and the New Battle Over Who Wins Podcasting By Anne Steele ![]()
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